50 Facebook Stats Every Marketer Should Know
Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close...
View ArticleFacebook & Social Commerce: Defining and Measuring the Value of a Share
Events are social by nature, and the beauty of the promotion business is that getting one person to attend will often ensure he or she brings several friends as well. Thanks to the Internet acting as...
View Article‘Fan-Gates’ & Buddy Media: Case Studies
This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.Case studies provide marketers and organizations...
View ArticleFacebook Places: Hyper-Local Marketing and Advertising from Facebook
Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed...
View ArticleDell & Social Media: A Social Success Story
This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.Case studies provide marketers and organizations with the data...
View ArticleThe Humane Society & Social Media: A Non-Profit Social Success Story
This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizationsThe Humane Society of the United States is one of the largest...
View ArticleHow to Leverage Facebook Questions in Your Social Media Marketing Strategy
Finally Facebook has become a platform for asking those important life-changing existential questions—why are we here? What is the infinite nature of the universe? Is Justin Bieber's new haircut too...
View ArticleExtending Your Brand with Social Marketing
If you fell asleep in 2005 and just woke up, I have some news for you: social media has taken over the world. People connect with each other all over the world in real-time and in ways that were never...
View ArticleFacebook and Social Commerce: How to Get Them to Like You
In 1985, Sally Field won the Academy Award for Best Actress in a Leading Role for “Places in the Heart.” During her acceptance speech, she uttered the now famous lines, “You like me, right now, you...
View ArticleGetting Your Brand Viral on Facebook: What to Post to Promote Sharing
The word “virus” comes from Latin and indicates poison or other harmful substances. Many viruses are harmful to the human body, making us sick and in some cases killing us. “Virus” is also a term we...
View ArticleFacebook Posts and Your Brand: Defining and Measuring the Value of a Post
Social media marketing is the new frontier, and new frontiers scare people. They especially scare marketers and executives who have virtually no way of measuring the benefit of crossing into the new...
View ArticleFacebook Marketing: What Facebook Metrics Matter and How to Track Them
If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a...
View ArticleFacebook Privacy Myths: The Safety of Facebook Connect
Facebook recently got into trouble when it was revealed that they were behind a Google smear campaign. Essentially, Facebook hired a PR firm to get journalists and bloggers to write negative press...
View ArticleSocial Strand Media's Tracy Sestili: Things to Consider When Developing a...
Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical...
View ArticleShopBuilder: DIY Site Builder Moonfruit's Answer to Cross-Channel Commerce
Looking for a one-stop-shop for your web, mobile and Facebook needs? Moonfruit draws from its extensive experience as the UK’s number one DIY site builder to add its latest addition, ShopBuilder, that...
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