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50 Facebook Stats Every Marketer Should Know

Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close...

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Facebook & Social Commerce: Defining and Measuring the Value of a Share

Events are social by nature, and the beauty of the promotion business is that getting one person to attend will often ensure he or she brings several friends as well. Thanks to the Internet acting as...

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‘Fan-Gates’ & Buddy Media: Case Studies

This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.Case studies provide marketers and organizations...

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Facebook Places: Hyper-Local Marketing and Advertising from Facebook

Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed...

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Dell & Social Media: A Social Success Story

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.Case studies provide marketers and organizations with the data...

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The Humane Society & Social Media: A Non-Profit Social Success Story

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizationsThe Humane Society of the United States is one of the largest...

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How to Leverage Facebook Questions in Your Social Media Marketing Strategy

Finally Facebook has become a platform for asking those important life-changing existential questions—why are we here? What is the infinite nature of the universe? Is Justin Bieber's new haircut too...

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Extending Your Brand with Social Marketing

If you fell asleep in 2005 and just woke up, I have some news for you: social media has taken over the world. People connect with each other all over the world in real-time and in ways that were never...

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Facebook and Social Commerce: How to Get Them to Like You

In 1985, Sally Field won the Academy Award for Best Actress in a Leading Role for “Places in the Heart.” During her acceptance speech, she uttered the now famous lines, “You like me, right now, you...

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Getting Your Brand Viral on Facebook: What to Post to Promote Sharing

The word “virus” comes from Latin and indicates poison or other harmful substances. Many viruses are harmful to the human body, making us sick and in some cases killing us. “Virus” is also a term we...

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Facebook Posts and Your Brand: Defining and Measuring the Value of a Post

Social media marketing is the new frontier, and new frontiers scare people. They especially scare marketers and executives who have virtually no way of measuring the benefit of crossing into the new...

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Facebook Marketing: What Facebook Metrics Matter and How to Track Them

If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a...

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Facebook Privacy Myths: The Safety of Facebook Connect

Facebook recently got into trouble when it was revealed that they were behind a Google smear campaign. Essentially, Facebook hired a PR firm to get journalists and bloggers to write negative press...

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Social Strand Media's Tracy Sestili: Things to Consider When Developing a...

Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical...

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ShopBuilder: DIY Site Builder Moonfruit's Answer to Cross-Channel Commerce

Looking for a one-stop-shop for your web, mobile and Facebook needs? Moonfruit draws from its extensive experience as the UK’s number one DIY site builder to add its latest addition, ShopBuilder, that...

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